Viva La Juicy Neon by Juicy Couture is a Floral Fruity fragrance for women. Let extravagance come alive with a neon burst of pink and over-the-top glam. Viva La Juicy NEON beams bold & bright. Our cheeky queen bee is never in the dark, she lights the way with a Neon pop of pink. She enters the fantasy world she?s been craving & gets together with friends in Viva La Juicyland.