Viva la Juicy Gold Couture by Juicy Couture is a Floral Fruity Gourmand fragrance for women. Experience a couture overdose. The Viva la Juicy Gold woman is couture all the way, spinning an addictive web of glamour and decadence at the center of her golden world. The Juicy Couture girl lives life in vivid colour, defying the rules and twisting the trends. she follows her own brilliant path to the end of the rainbow as she stirs up an irresistible new fragrance vision.