Viva La Juicy Noir by Juicy Couture is a Floral Fruity Gourmand fragrance for women. This tantalizing fragrance from Juicy Couture is a bold expression of femininity and audacity, perfect for the woman who loves to make a statement. Juicy Couture Viva La Juicy Noir Eau De Parfum for Women is designed for the confident, daring woman who loves a luxurious, intoxicating scent. It’s the perfect fragrance for evening wear, leaving a memorable impression wherever you go.